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A seasoned RevOps and Sales Enablement leader, Amanda Shaffner applies her Sales and CRM experience to identify process gaps and improve sales strategy
Sales Strategy and RevOps Leader

Hi, I'm Amanda.

After nearly a decade learning invaluable lessons in SaaS sales,  I decided to harness my super power of coaching and my obsession with analytics and data, moving into Sales Strategy, Enablement and RevOps. I apply my selling knowledge with my operational experience to work with sellers and leaders identifying process gaps, improving sales process, and helping businesses overcome plaguing pain points.

Experience

Through my years of experience in startup world, I've learned to prioritize in fast-paced environments. My sales experience as both an IC and leader, and with companies of all sizes, has gifted me an intimate familiarity with various sales strategies and how to empower both sellers and leaders to more confidently reach their goals.

2013 - 2015

Vess Consulting | Director of Project Management

My first job out of college, I managed teams across five departments, leading client strategy and project execution. Promoted from Biz Dev to Director level in a year, I oversaw all client communication, including new client proposals and conflict management.

2015 - 2019

WP Engine | Client Acquisition and Partnerships

Starting as an SDR when the company had roughly 300 employees, my journey at WP Engine was focused on one main company goal: reach $100M ARR. Our customer base was growing 30% YoY, and leadership wanted to accelerate that growth. I didn't realize at the time, but we were working toward a massive funding round and sales played a pivotal role. After seeing success in my newly promoted AE role in 2016, I helped build the Channel Partnership team a year later. By 2018, we hit the $100M ARR goal, grown to over 1,000 employees, and the Channel team was booming; I packed up my life and moved in-territory to accelerate the company's partnership growth among digital agencies in the New York area.

2019 - 2021

HubSpot | Channel Account Manager

Searching for a role that allowed more remote-work flexibility, I landed at HubSpot on a team of 90 running channel partnerships for North America. When the pandemic hit, I was faced with a unique set of challenges as myself and one other CAM had entirely Canadian books of business. The pandemic's economic impact in Canada did not stop me from coaching my partners and their clients on a modern approach to marketing and sales leveraging HubSpot's platform. By 2021, I'd increased partner-generated revenue across my book by 169% YoY.

2021 - Present

Texino | Director of Sales Strategy

The lessons I learned at HubSpot gifted me knowledge, not only in selling and enablement, but also in leveraging data insights to increase conversion rates and to build efficiency in sales and marketing processes. These learnings empowered me to pursue my own venture, starting my own freelance consulting business in late 2021. I now work full time with one of my clients, Texino, where I manage our sales process and methodology, forecasting and reporting, CRM and tech-stack, team pipeline reviews and trainings, among many other responsibilities.